One of the things I always tell my SEO clients is to lead with what makes you truly unique. When it came time to defining me, the phrase “The SEO guy for your SEO guy” popped into my head (which I revised to say “SEO person”, since some of the strongest SEO talent I know are women). 

I’ve reached a point of my career where I’m not interested in starting a multi-million dollar consultancy. I don’t want some executive position where I need to trade time with my family for a fancy title (been there, done that).

Here’s what I love to do. I love to help people solve problems. So whether you’re an SEO professional who needs a little help figuring out a particularly complex problem, or you’re a one-person SEO team (and don’t even know it), I want to help you.

What are my principles as a consultant?

The picture of me on the home page is a drawing that my daughter Maddie made of me about four years ago. 

I posted it there because of two things. 

First, I’m really, really camera shy. 

But second, it’s a reminder that no matter what I accomplish in life, the most important thing for me to aspire to is to become the man that my four-year old daughter saw me as.

Here’s the man that four-year old Maddie saw me as. Honorable. Dependable. Super Smart. Happy. Helpful.

All of these are traits I aspire to in business as well. It just so happens that my business for the last 27 years has been product management and online marketing and for the last 20 years has been SEO. 

By the way, here’s a more recent (and real) picture of me, with Maddie.

What do I bring to the table that’s unique?

You’ll find other consultants who, like me, have over 20 years of SEO experience, can do keyword research in their sleep, and know every aspect of technical SEO. But here are some of the things that I think I can uniquely offer:

1. I have a unique ability for empathy, which helps me understand your audience. Over the years, I’ve turned the SEO around for a huge range of companies, including telecommunications, financial services, insurance, online retailing, energy, pharmaceuticals, medical and dentistry, and many more. The one constant has been my knack for empathy and getting into the heads of customers.
2. I see things that others don’t. I have a pretty good knack of diagnosing SEO problems and tying together threads that most people miss. I’ll share some of my stories on the blog.
3. I teach people to fish. My ultimate goal as an SEO is to make myself obsolete, by passing on my knowledge to you and your team and letting you run with it.
4. I make the esoteric understandable. I can explain Technical concepts to Marketing people and Marketing concepts to Technical people.
5. I leave no stone unturned. I was a product manager for many years, where I learned to pay attention to the details that many others miss.
6. I have no overhead. I don’t have sales or account people to support, and I don’t pass work to junior staff. What you get is all from me.
7. I am transparent, but respectful. If I see something, I’ll say something, without sugar-coating, but always with respect knowing that everyone makes mistakes, including me.

If any of that sounds interesting, feel free to reach out through the form on the home page.