Author: steve

For my second Google Whisperer case, I thought I’d look into Wayfair.com. I’ll start out each of these by disclosing whether or not I have any relationship or financial interest in the company I review. In the case of Wayfair.com, I don’t have any relationship to them. I think around 2018 they reached out to

One of the things I want to do on this site is to answer your questions. You don’t need to pay me a fee, subscribe to a newsletter, buy a book, or anything else (for now—this may change if this blog ever becomes popular). Just go to the home page and fill out the form

For my first Google Whisperer case, I thought I’d look into YellowPages.com. I’ll start out each of these by disclosing whether or not I have any relationship or financial interest in the company I review. In the case of YellowPages.com, I don’t have any relationship to them nor their parent company Thryv. YellowPages.com was owned

One show my wife and I used to be fanatics of was Cesar Millan’s “The Dog Whisperer”. In each episode a desperate dog owner would ask Millan to help with a beloved dog with a terrible behavioral problem. The show would usually start with an introduction to the dog at its worst—tearing up furniture, biting

I’ve actually been blogging for many years on my personal Web sites, but I’ve never really blogged about the subject I’ve spent my entire career trying to master: online marketing and SEO. This was actually intentional. While I was working for corporate America, any analysis I did “on the clock” technically belonged to my employer…and